Everyday California
Floating Waterproof Snapback
The goal of this campaign was to create two short videos for TikTok and Instagram featuring Everyday California’s new Floating Waterproof Snapback.
The Basics
This featured the concept of putting the Floating Waterproof Snapback to the test. So naturally I took it with me when I went surfing.
EDCA also wanted to incorporate the features of this snapback:
Made of aviator grade satin
Floats in the water
Waterproof
Blocks the sun and glare
Lifestyle
Everyday California want to show that it’s more than just a hat you can take out on the water. It’s also made of quality aviator grade satin that will last while protecting you in all conditions.